"I doubt that product placement will bring in very much incremental revenue, much of it is likely to replace existing spend - there's only ever so much money in the UK marketing pot and that's much more dependant on economic conditions than any new marketing channel like product placement."
- Mark Murphy, February 2010

Will the new product placement rules boost commercial TV…

How exciting are the Government changes to product placement rules and will they boost the commercial TV sector?

Not very exciting at all. Even in largely unregulated markets like the US and Australia, product placement is not a big earner for broadcasters and outside of really big shows like ‘24’ or ‘American Idol’ represents a small fraction of income when compared to spot advertising. Shock horror: product placement will not save commercial TV.

How limiting and confusing will it be that certain product categories will be excluded?

It’s not very surprising that certain categories have been excluded and I don’t think advertisers would have expected every product to be permissible. There is a broader philosophical question as to why certain categories are allowable as spot advertisements but not as product placement categories but UK advertising rules have long been contradictory and confusing so this is just another one to add to the list. [...]

etv launches first international office in Australia

etv media group celebrates 10 years of strong business growth with the launch of its first international offices in Sydney, Australia.
Co-founder and Australian national, Adrian Swift, will be heading up the new offices. Huge structural changes in the Australian market, such as the National Broadband Network, the boom in online video and the popularity of the Free-To-Air networks digital multi channels make now the perfect time for etv to enter this market.

[...]

Spandau Ballet commissions etv productions

etv productions has been commissioned by global superstars, Spandau Ballet, to produce a concert film of their ‘Reformation’ 2009 tour at the O2 Arena London, as well as an exclusive behind-the-scenes documentary to be distributed and broadcast worldwide.
The Spandau Ballet concert will initially be post-produced into a two hour film, which is due to be released on DVD in the UK by Universal Pictures on 30th November 2009. The package will then be marketed worldwide for broadcast and other media platforms. [...]

February 25th 2010
Tags: etv media goup

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Will the new product placement rules boost commercial TV…

How exciting are the Government changes to product placement rules and will they boost the commercial TV sector? Not very exciting at all. Even in largely unregulated markets like the US and Australia, product placement is not a big earner for broadcasters and outside of really big shows like ‘24’ or ...
January 13th 2010
Tags: C21 Media, etv media goup

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etv launches first international office in Australia

etv media group celebrates 10 years of strong business growth with the launch of its first international offices in Sydney, Australia. Co-founder and Australian national, Adrian Swift, will be heading up the new offices. Huge structural changes in the Australian market, such as the National Broadband Network, the boom in online ...
November 23rd 2009
Tags: New Media Age, Online

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etv launches Dennis Publishing’s first iPhone app

etv online has been appointed to repurpose Roger’s Profanisaurus into a bespoke iPhone based application. This will be the first iPhone application for any of the Dennis Publishing brands and is an important brand extension to celebrate Viz’s 30th anniversary. Roger’s Profanisaurus currently exists as a hard-back book with over 8,400 ...
November 9th 2009
Tags: etv media goup

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PR leading the charge on branded video – now I’ve heard it all!

According to Russell Goldsmith at markettiers4DC, PR should be leading the charge in producing branded video content for 2010 and beyond. Whilst we see the undoubted value that PR bring to the brand management process, the thought of PR people being solely responsible for creating any type of video without ...
October 15th 2009
Tags: Online

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BBC social media fundraising app

The BBC Children In Need Appeal has today appointed etv online, the full service digital agency of the etv media group, to design and develop the charity’s first social media fundraising microsite to support their ‘Doing Something Different’ campaign. The campaign goes live this week to engage with audiences through online ...

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