‘Push’ launches tonight on Fiver
Push, a 10×30’ scripted drama series set in the real world, is to premiere on fiver Wednesday 11th August at 10pm with one minute updates screened every weekday. The programme brings together many of the brand and media elements which its creators believe will provide a model for future television and online production. The story follows a wannabe fashion journalist as she moves to London to look for a job. Nicole Farhi, Models 1 and Elle among other brands will feature in the editorial, whilst Rimmel London will sponsor the programme.
The blurring between fiction and the real world is continued online with the main character’s fashion blog (StylePush) appearing both on five.tv and Facebook and www.stylepush.co.uk along with the one minuet update shows. The programme is being filmed as close as possible to the on-air dates, allowing it to be reactive to current events and culminate at London Fashion Week just as interest in the sector is at its peak.
The programme is created and produced by Camden Creative in association with etv Media Group with five as broadcaster and Endemol International as programme and format distributor.