Push, a 10×30’ scripted drama series set in the real world, is to premiere on fiver Wednesday 11th August at 10pm with one minute updates screened every weekday. The programme brings together many of the brand and media elements which its creators believe will provide a model for future television and online production. The story follows a wannabe fashion journalist as she moves to London to look for a job. Nicole Farhi, Models 1 and Elle among other brands will feature in the editorial, whilst Rimmel London will sponsor the programme.

The blurring between fiction and the real world is continued online with the main character’s fashion blog (StylePush) appearing both on five.tv and Facebook and www.stylepush.co.uk along with the one minuet update shows. The programme is being filmed as close as possible to the on-air dates, allowing it to be reactive to current events and culminate at London Fashion Week just as interest in the sector is at its peak.

The programme is created and produced by Camden Creative in association with etv Media Group with five as broadcaster and Endemol International as programme and format distributor.

Digital media companies Videojuicer and etv media group have joined forces to provide a complete managed video solution for retailers. The new solution, called iAndBuy , enables retailers to take control of their online video, convert viewers to purchasers  and, crucially, maintains the e-commerce links when the video is syndicated to third party sites. This means that widely syndicated video can now not only add significant viewers, it can add significant revenue too. Syndication partners can share in the revenue delivered by their sites and we believe this will encourage widespread uptake of the videos.

iAndBuy is a complete managed solution that includes;  Video Production, Online Video: Live and On-demand,  Video Syndication, Hosting and Streaming, Strategic online & mobile development, In-store media and signage, Analytics, commercial and marketing consulting, Content, SEO, Metadata management, Community and social media management, Syndication services (paid and viral) and Transaction-based Media Consulting.

By offering a complete managed service the two partners believe they can allow retailers to concentrate on their core business whilst knowing that a fully professional and optimised delivery service is focussed on maximising viewers and revenue.

This new video solution has been pioneered for Burberry and to see it in action click on this link bit.ly/aKp0Dk

Steve Jelley, CEO of Videojuicer comments “ We think we’ve put together a solution that answers a real requirement from retailers and we’ve designed it with their input and feedback to make sure it answers their needs.”

Mark Cullen, CEO of etv media group adds “Our marriage of creative excellence and technical solutions is driven by a shared ambition to help retailers really exploit online video and make it a fundamental part of their sales strategy. The two companies get on together really well and we are really pleased to be working with Videojuicer to deliver this project.”

It’s easy to answer the question: ‘what to people watch on television in Australia?’ The answer is cooking.

Masterchef has been going gangbusters here topping the ratings almost every night. It is fascinating that an entire nation like Australia – known far and wide for its ability to burn meat on an outside grill and chill its beer impossibly cold – can be transfixed by whether contestants can get their charcuterie jus just the right consistency.

The only thing that’s giving Masterchef a run for its money is Australia’s Got Talent featuring among the judges Danni Minogue (causing one wag in the press to remark that it might be better named My Sister’s Got Talent).

The best thing to come out of both programmes is that they seem to have broken Australia’s fascination with only using models and actors to host TV shows in favour of chefs and judges who are chubby, bald and sometimes both. There’s even a cravat wearer.

That Australia is becoming a nation that can even recognise a charcuterie jus is quite a demographic shift. The question is: can Masterchef pull of the impossible and market a range of branded cravats to a nation that has yet to fully accept the necktie?

Adrian Swift